Virgin Atlantic today announced the introduction of its New Distribution Capability (NDC) in the UK consumer market, marking an important milestone in the airline's journey to provide a richer, more flexible, and more connected retailing experience for trade partners.
About the launch
Driven by its ambition to deliver enhanced retailing and content, Virgin Atlantic's new NDC offering reflects a service-first approach carefully designed around the evolving needs of the industry.
The airline will launch NDC through a phased rollout, with a robust solution and comprehensive servicing capability available from day one. Built in close collaboration with Virgin Atlantic's partners, this approach will support a smooth transition, ensure partner readiness and provide a strong foundation for wider implementation.
Virgin Atlantic will continue to enhance its NDC offering over time, introducing additional content, richer ancillary products, expanded fare options and new retailing capabilities aligned to the evolving needs of its trade partners.
Date: 15-October-26